Four years of Lenny’s Podcast. Unwrapped.
Explore the patterns, people and product instincts. Find your archetype, reveal your holo trainer card, and collect rare, Pokémon-style guest cards.
Unwrap the archive
NOTES FROM INSIDE THE DECK
Then the guests found their cards.
Bob took the quiz. Ravi spotted the idea from his own episode. Julie and Sean sent notes. Lenny called the whole thing beautiful, fun and well executed.
Lenny’s Podcast
Beautiful, fun, creative, and well executed.
A FEW THINGS WE COULDN’T UNSEE
The podcast has been keeping secrets.
Which phrase did Lenny say 740 times? When did product quietly become AI? And who loved a management book enough to commission the author in bronze? We counted.
See every discovery- LENNY’S FAVORITE THREE WORDS
- 740+
- A VERY COMMITTED READER
- 20× + 1 bust
- THE SHIFT
- 17→82%
Times Lenny said “I love that”—about once every 23 minutes.
One guest reread High Output Management twenty times, then commissioned Andy Grove in bronze.
Episodes mentioning AI, from 2022 to 2025.
YOUR TURN
Eight choices. One product instinct.
Pick between real product dilemmas. We’ll reveal which of twelve archetypes matches how you build—and hand you the card to prove it.
Explore
The Craftsperson
THE WHOLE DECK
Sixty guests. Twelve ways to build.
Every full card keeps the stats, stories and product philosophy intact. Pick an archetype. Meet its five heavy hitters.
The CraftspersonBob Baxley
ONE FIRE. SEVERAL RABBIT HOLES.
Choose yours.
Start with the stats. Find your archetype. Or open the full deck and lose a perfectly reasonable amount of time.
Start