The 12 Product Archetypes

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The Craftsperson

Common

Quality over speed. Taste over metrics. One perfect thing over ten okay things.

Most Like

Rahul Vohra, Karri Saarinen, Ivan Zhao

Blind Spot

Speed & urgency

Competing Against Luck

The Rocketship

Common

Ship now, fix later. Velocity IS the strategy.

Most Like

Geoff Charles, Jeremy Henrickson, Archie Abrams

Blind Spot

Craft & polish

High Output Management

The Scientist

Uncommon

Gut feelings are hypotheses. Test them.

Most Like

Elena Verna, Sean Ellis, Ronny Kohavi

Blind Spot

Intuition & conviction

Trustworthy Online Controlled Experiments

The Visionary

Uncommon

Vision first. Trust your gut. Everyone else is noise.

Most Like

Brian Chesky, Jason Fried, Stewart Butterfield

Blind Spot

Listening to data

Creative Selection

The Catalyst

Common

People-first. The team you build determines what you build.

Most Like

Julie Zhuo, Kim Scott, Claire Hughes Johnson

Blind Spot

Urgency & pace

Radical Candor

The Surgeon

Uncommon

Cut scope ruthlessly. One thing, bulletproof.

Most Like

Shreyas Doshi, April Dunford, Todd Jackson

Blind Spot

Ambition & big swings

Obviously Awesome

The Insurgent

Rare

Underdog energy. Speed + contrarianism = wedge.

Most Like

Jason Lemkin, Andrew Wilkinson, Parker Conrad

Blind Spot

Patience & long-term thinking

The Hard Thing About Hard Things

The Philosopher

Rare

You don't accept the premise. You rebuild it.

Most Like

Bret Taylor, Nabeel Qureshi, Alex Komoroske

Blind Spot

Just shipping

The Beginning of Infinity

The Cultivator

Uncommon

Plant seeds. Create conditions. Growth is organic, not manufactured.

Most Like

Alex Komoroske, Paul Millerd, Lenny Rachitsky

Blind Spot

Forcing functions & velocity

The Pathless Path

The Architect

Uncommon

Systems thinking. Build the machine that builds the thing.

Most Like

Dhanji Prasanna, Nick Turley, Farhan Thawar

Blind Spot

Simplicity & restraint

A Philosophy of Software Design

The Navigator

Uncommon

Alignment is the product. Make the org the operating system.

Most Like

Jiaona Zhang, Nickey Skarstad, Tamar Yehoshua

Blind Spot

Conviction & decisiveness

An Elegant Puzzle

The Alchemist

Rare

Turn constraints into advantages. Make magic from nothing.

Most Like

Dalton Caldwell, Chip Conley, Gina Gotthilf

Blind Spot

Focus & ruthless prioritization

Alchemy

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